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Built Different

Join my mom and a subscriber named Angus. I’m Lon McGowan, a serial entrepreneur currently building Canard and other brands from London. Each week-ish I share the unconventional startup strategies I'm learning from my work, plus the products, brands, and places I think are worth your attention. Please consider subscribing so I can tell Angus he has some competition for my favorite reader.

Featured Post

So You Make Bags?

Object | LIghting VL 45 Radiohus Portable Lamp A portable take on a Danish icon. This Louis Poulsen lamp by designer, Vilhelm Lauritzen, brings soft, diffused light in a clean orb of opal glass with brass accents. Think “architect’s nightstand.” It’s rechargeable, dimmable, exceedingly beautiful. From €500.Details → BUILD | storytelling So You Make Bags? I had coffee with a potential partner last week in a shop near our London office. It’s one of those places that serves posh avocado on toast...

Sigma BF, One Roof, and Mountain Beak Street Welcome to Built Different. Each week-ish I share the unconventional startup strategies I'm learning from my work, plus the products, brands, and places I think are worth your attention. Object | CAMERA Sigma BF I feels like a cold, heavy deck of cards made of die-cast aluminum. It’s a brutalist block of metal that ignores every convention of how a camera should look. Most brands add rubber grips and plastic curves to feel ergonomic, but Sigma just...

Article One, Building Without Permission, and Glasan Cabin in Scotland Welcome to Built Different. Each week-ish I share the unconventional startup strategies I'm learning from my work, plus the products, brands, and places I think are worth your attention. BUILD | Artificial Intelligence Building Without Permission I spent twenty years pretending I knew how to build websites. I called it dabbling, but really I was just learning enough CSS to change a hex code or move a button three pixels to...

Kehai Clock, Impossible Triangle, and Glasan Cabin in Scotland Welcome to Built Different. Each week-ish I share the unconventional startup strategies I'm learning from my work, plus the products, brands, and places I think are worth your attention. BUILD | LOGISTICS Impossible Triangle I spent forty-five minutes today explaining why shipping is complicated to an app developer. On his screen, software travels at the speed of light. In my world, a twenty-foot container filled with backpacks...

Object | Audio Teenage Engineering OB-4 It looks like a Bluetooth speaker but behaves like a time machine—it continuously records everything you hear on a two-hour rolling loop, so you can rewind live radio when you miss a song title. The motorized volume knob and tape reel aren't just design flourishes; you physically spin and manipulate sound like you're working with tape. From € 549.Details → BUILD | Word of Mouth The Invisible Ones I spent five minutes this morning staring at an Instagram...